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Hi guys. My name is Marie, my friends call me Mars. I am starting a IG page that shows off my American Girl collection. Check it out @vintageamericangirl on IG
What is Color Theory and WHY is it important to understand if you’re an influencer?
Continue reading today’s Influencer Coaching to learn about color theory.
Color theory “explains how humans perceive color” (Decker, 99Designs). Everything that is visually perceived by a follower, effects how that follower engages with your post.
It’s no secret that companies, like McDonald (think of the bold red and yellow color scheme) have been taking advantage of how a color makes a consumer feel.
As an Influencer, you should think about what colors that you predominantly use in your content and what that might communicate to your followers. Soft pastels make someone feel way different than neon greens and yellows.
Think about what your favorite colors are and what they mean to you. Are those colors present in your content? Do the colors complement or contrast each other? How do you think your followers feel when they see your content?
I have linked a color picker test in the further reading below. It’s a fun test to see how you may perceive colors vs others.
Please let us know if you have any questions about color theory in the comments below!
Further Reading:
Color Theory Article:
Video on Color Theory:
Color Picker Testr:
HSV:
#influencercoaching #influencertips #colortheory
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🧑🏫INFLUENCER COACHING🧑🏫
How do you choose or take the perfect profile picture? 🤳
Well why is your profile picture important?
It’s one of the first things a follower or potential brand partner will look at. Do you look like someone who fits with their morals, lifestyle, or image? So it’s important you have a good photo.
The most common mistakes when choosing a profile photo are:
-dark or dim lighting
-image is blurry or pixelated
-image is too small to make out what it is.
Look for or take a photo that instead:
-is well lit and the colors are vibrant
-is high resolution/definition
-is a “headshot” — meaning it is cropped from your shoulders and centers your face in the frame.
Be sure to choose a photo that expresses who you are!
Look through our attached photos for good examples of profile photos!
Challenge of the day: Update your profile picture on all of your social media platforms!
#influencercoaching #influencertips
