Have you heard of the Shein Influencer Trip?
Shein has been under fire for many criticisms and they are working on rehabilitating their image. What better way to do it than pay influencers to tour your cleaned up factory?
The influencers that went on the trip have now been subjected to online hate and scathing comments.
Is that all worth it for some free clothes that have lead in them?
This is a lesson in influencing that cannot be ignored. If you work with a brand that has questionable morals, you are aligning yourself with those morals and subject to any hate the company also receives.
Before accepting a brand deal or collaboration, be sure to do your research into their ethics!
https://techcrunch.com/2023/06..../27/how-sheins-influ
Marie Levitt
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